Driven by the digital trend, using wall-mounted network advertising machines to increase sales has become the common choice of many retailers. It is true that this digital marketing model has a huge boost to marketing performance. However, it must be noted that, Don't be dazzled by the shiny digital technology and give up your original marketing habits. The key to the efficient application of the wall-mounted network advertising player is its content planning, such as its installation location and content update frequency. Only in the constantly changing application process can we help businesses determine the most suitable display content and technical design. Therefore, before building a wall-mounted network advertising machine system, you must plan the content and select the hardware equipment according to the content. This will not only shorten the installation time, but also effectively control the cost and avoid the waste of resources. Four content plans for wall-mounted network advertising players.
1. Determine the goal
This is the primary prerequisite for creating a wall-mounted network advertising player. The goal of an enterprise is part of the overall marketing strategy. As a marketing tool, the ultimate goal of wall-mounted network advertising is to help users achieve established sales performance. Generally speaking, there are three main functions of wall-mounted network advertising machines: improving operational efficiency; quotation management, such as corresponding promotions; customer participation, which aims to help users contact customers more effectively. The difference in the focus of the enterprise on the target will also be different in content planning and hardware selection.
Second, determine the audience
After the company has a goal, the next step is to determine the audience. For the audience, you can start from two aspects: understand the basic situation of the audience, such as age, income, cultural and educational level, etc., which can affect the content planning and equipment selection of the wall-mounted network advertising machine; understand the customer's purchase route.
Three, determine the time
The engineer of Beijing Yueshi advertising player manufacturer told us that the so-called timing includes many aspects of digital marketing, such as content length, information broadcast time and update frequency. Among them, the length of the content should be determined according to the audience's stay time; the playback time of the information should be adjusted in real time according to the actual situation while considering the audience's buying habits; the update frequency will depend on the user's goal and audience.
Four, determine the standard of measurement
There are two very important reasons for measurement. One is the display results of the wall-mounted network advertising machine to ensure continuous capital investment; the other is to help oneself understand what content resonates with customers and which content needs to be refined in order to make strategic adjustments. According to different goals, the user's measurement can be quantitative or qualitative.
