Common misunderstandings in the use of LCD advertising machines

Jul 13, 2021

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With the development of technology and the advancement of the digital age, the development trend of LCD advertising machines is very large. We should pay attention to some misunderstandings when using it. Today, Rong Da Caijing summarized the common misunderstandings in the use of LCD advertising machines:

       Actually we don't need to put too much content on the screen. Your software has many options, but you don't need to display everything at the same time, in fact, we need to know our goals, what we need to do in this occasion, and determine the product promotion goals. If the LCD advertising machine screen is full of content, the audience will not be able to find what they want from many complex content. It's best to set different time periods to play content, paying attention to attracting the interest of customers.

LCD advertising machine can not be installed too high, no matter how rich the content, as long as 20 feet in the sky, no one can see them. Before installing the screen, you need to consider the height and viewing angle of the screen so that customers can read your text. If you have an interactive screen, you need to consider whether people can easily touch it before installing it.

      Information is slow to update, and if your player forgets to update content, customers are lost. Show different content every day and switch the stars to a relatively short period of time instead of having content on screen all day, keep it fresh, new content will win customer response rates, multiple highlights are pre-set Templates are displayed, and you can easily make high-quality programs without worrying about updating information, you can set program expiration dates, and effectively stop expired programs.

      In public areas where audio isn't appropriate, such as lobbies, lounges, or cafeterias, you might try audio, and that's fine. If you use audio where people need to focus on their work, especially if they keep repeating, you may end up annoying the audience instead of grabbing their attention.


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